Supermarket food: Stefan Gates compares fruit and veg cost
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Sainsbury’s launched its Dine In meal deal last week, which allows shoppers to pick up a main, side, dessert and an alcoholic or soft drink for just £12. The new deal consists of food items from the supermarket’s Taste the Difference food range, similar to M&S’ £10 version.
For those looking for a restaurant experience from the comfort of their own homes, the Dine In meal deal allows customers to pick up quality ready meals for an affordable price.
Main options include beer battered cod fillets as well as chicken and king prawn paella.
The paella consists of juicy king prawns, British chicken and spicy Spanish chorizo in a rich tomato sauce, mixed with saffron-scented paella rice, peas and sweet red peppers.
For sides, customers can pick up a range of items including triple cooked chips as well as garlic and parsley sourdough baguette.
Pudding options include white chocolate and raspberry cheesecake slices as well as St Clements cheesecake slices.
The St Clements cheesecake slices consist of zesty cheesecake pieces which are laced and glazed with luscious orange and lemon curd, then finished by hand with creamy Belgian white chocolate ganache.
Included in the meal deal is a range of soft and alcoholic drinks including a range of wine and J2O’s.
Alcoholic drinks are not part of the Taste the Difference Dine In deal in Scotland and Northern Ireland and selection may vary between stores.
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Frances Hughes, Category Planner, Food for Later at Sainsbury’s, said: “We’re excited to announce our brand new ‘Dine In’ meal deal, which not only offers customers great value, but also showcases the premium quality and standout taste of the Sainsbury’s Taste the Difference range.
“We’ve put customer feedback at the heart of this launch.
“Our Dine In deal includes a variety of soft or alcoholic drinks to help achieve the ultimate dining experience at home.”
Taking to social media to share their thoughts, customers were “excited” over the news of the new meal deal.
Posting on Facebook, one customer said: “Absolute bargain, much cheaper than a meal out.”
Another said: “I’m excited for this, hope it stays longer.”
“About time Sainsbury’s jumped on the meal deal bandwagon, off to collect my Nectar points,” wrote a third.
Sainsbury’s customers can pick up the brand new deal in 265 stores nationwide and online, as part of the trial running until August 31.
Marks and Spencer has had a variety of different dinner meal dinners over the last year including their Dine In meal deal for £10.
Main meals include lasagne and macaroni and cheese while puddings include chocolate melt-in-the-middle puddings and a sticky toffee pudding.
Customers can pick up a main, side as well as a starter or dessert in M&S’ meal deal.
In other supermarket news, stores nationwide are facing food shortages due to issues related to the pandemic and Brexit.
Crisps are the latest food item facing shortage in supermarkets like Sainsbury’s.
The British Retail Consortium (BRC) has confirmed the crisp shortages are due to a lack of lorry drivers across the UK.
A spokesperson for Sainsbury’s said: “We are working hard to ensure customers can find what they need.
“While we might not always have the exact product a customer is looking for in every store, large quantities of products are being delivered to stores daily and our colleagues are focused on getting them onto the shelves as quickly as possible.”
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