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A panel of 66 Which? magazine judges named their pick of the stores’ six-pack pastries after blind-tasting more than 400 tangy treats.
Iceland’s Luxury All Butter Mince Pies, costing £1.89, was among the consumer group’s top three and earned the supermarket a Best Buy status for the second year running.
Testers praised their zesty taste, saying it could be the yuzu juice – a Japanese citrus fruit – and cider alongside the usual mix of port, brandy and vine fruits.
Despite being lighter on boozy flavours, Tesco’s Finest Mince Pies (£2) were “magnificent”, and had a “generous and tasty” filling.
They were also named a Best Buy and one judge described them as comforting – “the perfect treat on a cold winter’s day”.
Third favourite was Co-op Irresistible All Butter Luxury Mince Pies (£2). They “hit all the right notes” and were praised for their tasty filling and pleasantly textured pastry. Meanwhile, other supermarkets also delivered tempting options.
Marks & Spencer’s Collection Mince Pies (£2.50) did not disappoint on flavour and texture, but had “a less enticing smell” compared with rivals.
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Morrisons The Best Deep Filled Mince Pies (£2) had “an attractive, crimped yet Christmassy” design, but they were not best in the taste test.
The judging panel also felt that Sainsbury’s Taste the Difference Mince Pies (£2) and Aldi Specially Selected Mince Pies (£1.49) failed to stand out on taste.
Which? home products and services editor Lisa Barber said: “Our panel tasted pies from the biggest UK supermarkets to find out which ones will make the holiday season extra festive.
“Iceland triumphed for the second year in a row, but competition was tight between the top contenders in our blind tests.
“And there is a bigger-thanever range of Best Buy pies at affordable prices this year.”
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