Costa Coffee: American shares coffee chain discovery on TikTok
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Costa Coffee is just one of many brands that offer loyal customers rewards. But the high street coffee giant has re-launched its scheme to celebrate its 10th anniversary. Customers will see Points swapped to Beans, but how will this affect you getting a free Costa Coffee drink?
From the end of September, Costa Club members will receive one Bean for every barista crafted hot or cold drink of any size, purchased from a Costa Coffee store nationwide.
For those visiting one of the 11,000+ Costa Express machines nationwide, customers will also be awarded one Bean per drink purchase.
Once a Costa Club member has earned eight Beans, customers will receive a voucher for a free barista-crafted drink of any size to redeem at any Costa Coffee store nationwide.
What about those using a reusable cup?
As an incentive to swap from single-use to reusable, Costa Coffee customers can earn double the Beans when purchasing their favourite handcrafted drink in their reusable cup.
The encouragement to go green ensures that those bringing in their own reusable can claim a free drink for every four drink purchases.
But that isn’t all, Costa Club members will also receive exclusive offers personalised to them on the updated scheme.
These include more ways to earn bonus Beans throughout the year and a free treat from their sweet counter* on your Birthday.
How to join Costa Club
Over the month of September 2021 existing Costa Club members will be switched over to the updated scheme and will be notified via email of when their account has been updated.
But they needn’t worry about losing any acquired Points or previously earned benefits in the changeover to the updated scheme, because they will be moved.
Any free drink rewards earned by Points will be automatically converted to the equivalent value in Beans and current balances will also be transferred.
Those not a Costa Club member will need to register via the Costa Coffee mobile app.
The app is available to download for free on both iPhones and Android smartphones.
In addition to gaining great rewards on drink purchases, and a free treat from the sweet counter*** on your birthday, Costa Club members can use the app to place their order for delivery or in advance of their visit, enabling them to skip the queue.
A Costa Coffee spokesperson said: “Our Costa Club rewards scheme is one of the most competitive loyalty programmes in retail, but it’s vital that we grow and evolve our scheme to offer more rich rewards for our members.
“We ultimately wanted to thank our existing customers for their loyalty to Costa Coffee with the most generous scheme yet!
“Not only will Costa Club members be competitively rewarded for the purchases they make, but using our Costa Club app, they can skip the queue or pay via contactless.
“We hope customers enjoy the updated scheme and collecting Beans – taking a well-earned break out of their busy days to enjoy a cup of their favourite Costa Coffee.”
*Allegra Strategies, 2020
** For full T&Cs regarding the updated Costa Club rewards scheme visit https://www.costa.co.uk/terms-and-conditions
*** You can use the Cake Voucher on (subject to availability) a single piece/slice/portion (as applicable) of fresh cake, muffins, sweet pastries, tarts, teacakes, traybakes, cookies/shortbread, buns, Eton mess bundle, Belgian waffle, cornflake nest, doughnuts, or on ice cream, but a Cake Voucher cannot be used to receive a pre-package impulse item or whole cakes.
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