M&S launches new luxury picnic hampers but some not happy – ‘twice the price it should be’

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Marks & Spencer regularly brings out new food products to cater for hungry shoppers. Earlier this week, it brought back its “luxury” sandwich range due to high demand.

If just one sandwich isn’t enough, M&S customers can now treat themselves to its new picnic hamper.

The new packs are suitable for vegetarians and offer a feast of posh picnic snacks.

Posting on Instagram, M&S stated: “NEW IN – our picnic hampers are here! It’s time for the perfect, most luxurious picnic.

“Our Vegetarian Picnic Hamper is a foodie treat with something for everyone.”

The hampers can be ordered for delivery from May 27 making them perfect to enjoy through the summer months.

As well as a luxury selection of food and drink, customers get all the trimmings such as napkins, paper plates, paper cups and cutlery.

They will even receive an M&S tote bag and a reusable cool bag.

What food is included?

Sparkling British elderflower presse (750ml)

Marinated antipasti selection (180g)

Hand-finished Barber’s cheddar & caramelised shallot quiche (450g)

Handcrafted four roasted root vegetable rolls (176g)

Mini fruit kebabs (330g)

Handcooked sea salt and balsamic vinegar crisps (150g)

Queen Nocellara olives in extra virgin olive oil (150g)

Deli style coleslaw (300g)

Jersey royal potato, pea & mint salad (250g)

Italian pasta & spinach salad (200g)

4 Mini lemon loaf cakes (302g)

The vegetarian hamper can be ordered online for the price of £75.

While many shoppers stated they are keen to try, some were concerned about the luxury price tag.

One wrote: “Looks lovely but a bit pricey. Just sell the veggie sausage rolls (the only item I have not seen in store) in store and I will happily make my own picnic.”

Another added: “It’s very expensive. Might as well buy the deli offer of three items for £7.

“Quiche, pack of Mexican chicken and a pack of sliced ham to make up rolls and sandwiches. The deli offer is good value.”

A third agreed, and wrote: “Was considering ordering this for an upcoming anniversary as a treat, but nearly choked when I saw the price!

“Sorry M&S, it’s a no from me. Can put it together myself with ingredients from Foodhall for about £30.”

Another also shared concerns over the price, and questioned: “£75! I’m not sure all the contents bought separately would add up to that?”

“Looks lovely but twice the price it should be – poor show M&S,” another stated.

However, others defended the price and stated they would pay more for the treat.

A social media user commented: “Better quality food is used in this picnic, I’d rather pay a bit more than get poor quality food from an ordinary supermarket.”

One more said: “Yes [it’s] expensive but how nice to get something a bit different as a treat, and usually it’s worth the cost.”

One Instagram user wrote: “I can’t wait to order”, while another added: “Picnic goals”.

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