Stark warning about air fryer scam as demand increases

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Ninja is warning shoppers about fraudulent websites preying on those trying to get an air fryer – with some websites offering major price cuts to lure them in.

Some sites are offering expensive air fryers for almost 70 per cent off. One appears to show the Ninja Max Foodi, which normally retails for £249, for just £79.

Air fryers have taken households by storm in the past few months with many people rushing out to buy one to replace their ovens. The devices have been proved to use less energy and could cook your food much quicker.

But, following developments of the scam, shoppers shared their panic online.

“Be very careful. I bought one from a scam website. Going to have to try and sort with my bank,” one shopper posted on a Facebook group today.

“To good to be true at that price,” another shared.

Ninja told Birmingham Live it has seen an “unprecedented surge” for its products in recent months.

A spokesperson for the firm said: “Following an unprecedented surge in demand for Ninja products, particularly our Air Fryers, we have become aware of a rise in fraudulent websites appearing to offer our products at greatly reduced prices.

“We would recommend any new or existing customers only purchase goods through the official Ninja website ( or via a reputable retail partner to ensure you receive our 5 star rated products as ordered.”

It comes after an expert advised people against using air fryers to cook anything with cheese on top.

TikTok user The Board Housewife said: “The cheese is going to melt before your item is cooked and create a huge gooey mess.”

Her second food item to avoid was rice.

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