A Colorado Brewery Will Be Delivering Free Beer By Reindeer This Year And No, It’s Not A Joke

If you thought 2020 couldn’t get any more surprising, then Colorado’s Beckenridge Brewery has something special for you. Though breweries everywhere are finding new ways to get creative—like the creation of the Waffle House ale, the Dunkaroos brew, and the candy cane beer—Beckenridge decided to take things one step further: provide a few lucky locals the opportunity to receive their beer by reindeer. And nope, I’m definitely not kidding.
Taking home delivery to the next level this holiday season, theAnheuser-Busch owned brewery is giving 10 Colorado residents the opportunity to receive a mini keg of Christmas Ale right to their front door pulled by Santa’s special helpers. Teaming up with the nearby Moon Deer Ranch, the two soon-to-be iconic companies decided that reindeer could have a huge impact on people’s morale, so what better time than now to put them to work?
The contest, which can be entered by visiting the brand’s website, runs until December 2 with deliveries to the winners in the Denver and Cascade areas taking place on December 5 and December 6, respectively. In addition to your “reinbeer” delivery—which is at no charge, btw—winners will receive a Christmas Ale t-shirt, Christmas beanie, and a 12-pack of Christmas Ale. Not to mention, you’ll get the bragging rights that come along with having a reindeer pull up to your front door. And what better way to end 2020 than that?
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