Ben & Jerry’s wants you to vote for justice this presidential election, so the brand is bringing back its Justice Remix’d flavor to encourage just that. Better yet, any customer who pledges to do so can get a free waffle cone.
First released to bring awareness to criminal justice reform and systemic racism last year, the Justice Remix’d flavor is a spicy combo of cinnamon and chocolate ice cream. It has cinnamon bun dough and fudge brownie gobs packed into it. The flavor is available again as a limited batch at Ben & Jerry’s shops and in stores nationwide for about $5.
To further entice people to participate in the election, Ben & Jerry’s is offering voters for justice a free freshly baked waffle cone–no matter the size of their original ice cream order. Customers can even check their voter registration status, register online, and get local election information while at participating Ben & Jerry’s locations.
“Young people have the ability to determine the outcome of this election,” head of global activism strategy for Ben & Jerry’s Chris Miller said in a press release. He continued:
Well, you heard Ben & Jerry’s! Get out, vote for justice, and have some delicious ice cream in a crisp waffle cone while you’re at it.
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