'Purple Rain' Jelly Beans Exist and Your Easter Basket Just Got a Whole Lot Cooler

Good news: Brach’s made jelly beans called “Purple Rain.”

Bad news: The Prince song (or at least the chorus) will be in your head until at least Memorial Day.


The delicious berry, blueberry, blue raspberry and grape flavors of Brach’s Purple Rain Jelly Bird Eggs are back!Shower your tastebuds with flavor!! #purple #easter

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The Purple Rain Tiny Jelly Bird Eggs are various shades of purple (duh) and feature berry, blueberry, blue raspberry, and grape flavors, according to a press release.

“As the non-chocolate seasonal confections leader, we are dedicated to providing our fans with the seasonal staples they have come to know and love, like Brach’s Classic Jelly Bird Eggs,” says Peter Goldman, senior director of Brach’s & Seasonal Confections of Ferrara Candy Company. “However, we also keep the category fresh by exciting and delighting candy lovers with new on-trend innovations, such as our new Purple Rain Tiny Jelly Bird Eggs. We’re thrilled to bring Easter’s favorite candies into thousands of fans’ homes to help them celebrate the Easter season.”

The release makes no mention of Prince, but we assume the new treat has to be inspired by the icon in some way—right? (Side note: I was prepared to roast Brach’s for calling a product associated with a song/movie/album from 1984 “on-trend,” but then I realized that the Purple One will, in fact, never not be on-trend.)

The jelly beans are available now at retailers across the country.

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